What you didn't know you needed
People are not to be trusted. They'll say one thing, but go ahead and do something else. Part of being human is not knowing what you need and dream of - and herein lays the fatal flaw of much traditional market research: it only asks what you think and takes the answer at face value.
Correct, we spy on people
What you should do is observe people in action. When they cook. Drive their kids to school. When they are at work. Visit friends. True Insight comes from a holistic engagement into the lives people live. There is a difference between what we say and how we act. It's what makes this world fun, surprising and worth designing for.
At Hatch & Bloom we engage in people's lives. We observe, listen, interpret. We use a wide variety of different methods hailing from the world of ethnography to pinpoint declared as well as undeclared user needs, wants, and wishes. And then we turn those insights into solutions.
Correct, we spy on people
What you should do is observe people in action. When they cook. Drive their kids to school. When they are at work. Visit friends. True Insight comes from a holistic engagement into the lives people live. There is a difference between what we say and how we act. It's what makes this world fun, surprising and worth designing for.
At Hatch & Bloom we engage in people's lives. We observe, listen, interpret. We use a wide variety of different methods hailing from the world of ethnography to pinpoint declared as well as undeclared user needs, wants, and wishes. And then we turn those insights into solutions.
